Jones Coffee Roasters Founder on 25 Years of Success How do they do it? We’re not super concerned about being trendy. I think chasing markets can work against you-you can’t be everything to everyone. We want a welcoming, approachable place for anyone to come in and have a coffee, and learn about it and where it’s grown. We talk about coffee at service clubs once a month — how it’s processed and roasted, and we do tastings. And that brings people in. Our happy wholesale customers bring people in, as well. Read more at: https://dailycoffeenews.com/2018/06/08/jones-coffee-roasters-founder-on-25-years-of-success-you-cant-be-everything-to-everyone/