Jones Coffee Roasters Founder on 25 Years of Success
How do they do it? They state that they’re “not super concerned about being trendy. I think chasing markets can work against you-you can’t be everything to everyone. We want a welcoming, approachable place for anyone to come in and have a coffee, and learn about it and where it’s grown. We talk about coffee at service clubs once a month — how it’s processed and roasted, and we do tastings. And that brings people in. Our happy wholesale customers bring people in, as well.